Super Bowl weekend might not ring cash registers quite the way Black Friday does, but it is a huge boost for some local merchants.

From wide-screen TVs that sports fans purchase in the days leading up to the big event, to the food and beverage purchases before the game, many local businesses are seeing a huge sales boost this week.

If there’s any one item that people seem to associate with the Super Bowl, it’s chicken wings. And despite a reported wing shortage in some parts of the country, local merchants were reporting adequate supplies.

“Super Bowl Sunday is definitely our busiest day of the year,” said Jon Voiselle, manager of Pizza Hut on Bankhead Highway. “And everything’s concentrated in the four-hour stretch from 4 to 8 p.m. Everybody who works for us is working that day.”

He said chicken wings and pan pizzas are traditionally the best sellers and he expects it to be the same this year.

“Our big promotions this year are a $10 large pizza with any topping and the $20 package with pizza, wings and bread sticks,” Voiselle said.

Across town in Carrollton, Papa John’s Pizza on Maple Street also expects Sunday to be one of its busiest days.

“Wings are always the biggest seller,” said Assistant Manager Michael Wade. “We promote a lot of Super Bowl stuff online, including a coin toss contest, where you pick heads or tails, and get a chance to win a free pizza.”

For people who like to cater their own home parties, supermarkets are likewise seeing a big increase in snack and drink sales.

“Our deli always does well on Super Bowl weekend,” said Carl Thompson, assistant store manager at Kroger on South Park Street. “Chicken tenders and wings are favorite takeout items and beer is always a good seller, as are soft drinks and all snacks.”

Thompson said buyers often get special cakes baked, sometimes with their favorite team names and colors.

He said Super Bowl weekend is a major sales event and the store takes steps to prepare for the rush.

“We usually have meetings and conference calls, leading up to Super Bowl weekend,” Thompson said. “We want to make sure we’re fully staffed and have items, such as bagged ice, always a big seller.”

He said the Super Bowl weekend is probably the store’s biggest day outside of the Christmas holidays.

“Most of our sales are done on Saturday,” Thompson said. “It actually starts slowing down as the game comes on the air.”

Glynn Jenkins, communications director for Kroger’s Atlanta Division, said all Kroger stores are stocking up for the big game day.

“Whether it’s a large crowd or a small gathering, fans can find the perfect refreshments at Kroger,” Jenkins said. “We have deli party trays, chicken wings, shrimp, baby back ribs, chips, dips, drinks, ice and other party favorites for this national championship game.”

While many people like to watch the Super Bowl at home, others like to go out and local restaurants are gearing up to meet that demand.

“We’ll have both floors open, with the game on 20 flat-screen TVs and one 8-foot projection TV,” said Chad Houck, owner of Irish Bred Pub and Grill on Adamson Square in Carrollton. “We’ll have lots of hot wings. We’ve had no trouble getting them, but the suppliers have raised their prices. But, we’re not passing the increase on to our customers.”

Jeff Wiggins, owner and manager of Millie’s Pub and Eatery on Bankhead Highway, said every Sunday is game party day, but the Super Bowl is an especially big one.

“We have eight flat-screen TVs with the game and beer specials for the day,” Wiggins said. “Wings are always the popular number one seller and chili is also popular. We typically sell more finger foods than meals.”

He said the business is usually open from 1 to 9 p.m. on Sundays, but will stay open this Sunday until the game is over.

Jacob Skelton, co-owner of 302 South Street, said his restaurant offers a take-out special, as well as inside dining, on Super Bowl Sunday, similar to tailgate food packages.

“People can call ahead and it’ll be ready for them, if they’re in a hurry and don’t want to wait,” Skelton said.

He said the business is usually open from noon to 5 p.m. on Sunday, but for the Super Bowl, the hours will be from 3 p.m. until the game ends.

And for people who have put off the most important purchase until last, a new big screen TV, Crystal Parker, human resources manager at Target on South Park Street, said her store has a sale going on all this week.

“People usually come in looking for larger TV the week before the game,” Parker said. “We sold a 60-inch model earlier today.”